"In most socioeconomically developed societies, there is—not surprisingly—a preference for relatively slender women.
Average-looking women, mind you—"moderately attractive," even "slightly unattractive"—in casual clothes. It was important that the young man remain coherent. Extrapolating the finding to the real world means that on any given first date, the man would sooner sleep with the hostess than dine with his companion. Pack up the lab equipment, please, shut off the lights, and move on to more important behavioral studies. And our motives for sex have diversified (as have women's)—a reality Hatfield now calls "one of our planet's most important new developments." We want sex, but sometimes we want it to enhance the emotional relationship.A woman's figure is a hallmark of her fertility, they argue, and men subconsciously know it.Researchers have documented a widespread, magnetic male attraction to a waist-to-hip ratio of .7—the classic hourglass.A subsequent study corroborated the shortcomings of a global thin ideal, as well as the role of Western media in propagating it.Women need not move to Mpolweni to find such flexibility in action.